
Sustainable shifts: How to overhaul packaging for environmental gain
In this article, Adam Ryan, head of Pentawards, traces the evolution of some key sustainable packaging trends.
Over the last 10 years, packaging has undergone a major sea-change. Where functionality has been king traditionally, the impact packaging is having on the planet is now fast becoming the most urgent issue.
Sustainability is now valued much more by consumers than has been in the past. Recent research from Getty Images, which surveyed 10,000 people globally, found that 81% of consumers