A selection of pieces I have written for clients and placed in media...
E-commerce hasn’t killed physical retail. It’s made it more important than ever
Why age is the new diversity issue
The pandemic has erased the last boundaries between product and marketing
Will women soon power India’s economy?
The Art of Creating the Perfect Retail Discovery Moment
Art galleries & museums: the final frontier of brand licensing
Maximising Retail Experience in the Metaverse
Sustainable shifts: How to overhaul packaging for environmental gain
A new approach to 'premium'
Wellness and Sustainability: Why brands are still struggling to get them right
How Cultural IP Is Transforming The Museum Sector
How the pandemic is reshaping UX design for brands | Digital
Adapt or die: How Gen Z are leading a revolution in physical retail
Trends of 2020: The year in packaging design
Opinion: We need creative minds to guide us out of this crisis – look at what we’re trying to do in Greece
Paul Drake: "There is hope for young designers in all this uncertainty"
How can Gyms Adapt to Post Covid Mindsets
Vegan brands must move beyond a self-limiting strategy
Can music cut through the red tape of pharma?
How to Build an Authentic Sense of Community in Retail Environments
It’s Time for Fashion Brands to Stop Playing It Safe and Lead the Charge in Sustainability
CES 2020: Are Smart Homes Undermining Our Sense of 'Home'?
Black Friday: an increasingly grey area for brands
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